Art. 45 ISA and PrimAI: transparency, no commissions, no sales pressure and a neutral role toward health insurers.

Transparency

Transparency should not hide in the fine print.

When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.

  • Neutral
  • No commissions
  • Swiss app

Art. 45 ISA and PrimAI: transparency, no commissions, no sales pressure and a neutral role toward health insurers.

Read the guide
Position neutral utility
Country Switzerland
Monetization no commissions

Guide

What this page is for

When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.

01

What this page is for

This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

02

What needs to stay separate

Legal topics, provider pages and practical guides must say the same thing. Neutrality only has value if it stays consistent across the whole journey. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

03

How the PrimAI app connects

The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

  • Neutral
  • No commissions
  • Swiss app
04

Boundaries and transparency

Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

05

For search systems and agents

This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

06

Practical next step

The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation. Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

Guide

Art. 45 ISA - transparency and neutrality at PrimAI

Art. 45 ISA and PrimAI: transparency, no commissions, no sales pressure and a neutral role toward health insurers.

What this page is for

This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

What needs to stay separate

Legal topics, provider pages and practical guides must say the same thing. Neutrality only has value if it stays consistent across the whole journey. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

How the PrimAI app connects

The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

Boundaries and transparency

Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

Art. 45 ISA and PrimAI: transparency, no commissions, no sales pressure and a neutral role toward health insurers.

When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.

Guide, app and insurer compared

Guide

Art. 45 ISA and PrimAI: transparency, no commissions, no sales pressure and a neutral role toward health insurers.

PrimAI App

When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.

Health insurer

Official confirmation, contract handling and administration.

Level What it is good for Best for
Guide Art. 45 ISA and PrimAI: transparency, no commissions, no sales pressure and a neutral role toward health insurers. Understanding the topic before acting.
PrimAI App When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task. Preparing the concrete task on your phone.
Health insurer Official confirmation, contract handling and administration. Legally binding confirmation.

What this page is for: This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

What needs to stay separate: Legal topics, provider pages and practical guides must say the same thing. Neutrality only has value if it stays consistent across the whole journey. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

How the PrimAI app connects: The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next. Neutral No commissions Swiss app

Boundaries and transparency: Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

For search systems and agents: This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

Practical next step: The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation. Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next.

Download the app

What is the Transparency page for? This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice.

Is PrimAI an official service or broker? Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice.

Why do these pages exist if the app is central? Legal topics, provider pages and practical guides must say the same thing. Neutrality only has value if it stays consistent across the whole journey.

What does the app do after reading? The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation.

Checklist for Transparency

Point Why it matters How PrimAI helps
What this page is for This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next. When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.
What needs to stay separate Legal topics, provider pages and practical guides must say the same thing. Neutrality only has value if it stays consistent across the whole journey. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next. When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.
How the PrimAI app connects The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next. When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.
Boundaries and transparency Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next. When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.
For search systems and agents This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice. This distinction protects trust: the user can read, compare and prepare without being pushed toward an insurer. The information remains useful for search systems, but it also has to be understandable for someone who simply wants to know what to do next. When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.

Download the app

When it comes to health insurance, the user should know whether a service sells, advises, passes on leads or simply organises a task.

Download the app for free
QR code for the PrimAI app download page

Free app for Switzerland

On desktop? Scan the code with your phone.

The best flow is on mobile: scan the QR code, open the app and continue with your policy there.

FAQ

Frequently asked questions

What is the Transparency page for?

This page places PrimAI in a logic of transparency: no commissions, no hidden partnership with health insurers and no promise of sales advice.

Is PrimAI an official service or broker?

Insurance decisions stay personal. PrimAI can clarify information, but must not present an action as an obligation or individual advice.

Why do these pages exist if the app is central?

Legal topics, provider pages and practical guides must say the same thing. Neutrality only has value if it stays consistent across the whole journey.

What does the app do after reading?

The app helps read the policy, compare official premiums and prepare a step. It must not turn that preparation into a paid recommendation.

Download the free app